Marketing for Construction & Heavy Equipment Businesses

Big Machine is Strata Creative’s complete marketing system for established heavy equipment businesses ready to become the recognized authority in their market.

The system brings strategy, professional content production, social media management, paid advertising, lead generation, and follow-up support into one coordinated process. 

Big Machine is designed for forward-thinking owners who want stronger market positioning, better lead flow, and a brand customers recognize before the first conversation begins.

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Services Include:

• Strategic Content Planning
  We build content around your highest-value services, equipment, capabilities, and growth markets. Then we manage your accounts so you can focus on your business. 

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• On-Site Video & Photo Production
  We capture professional content on your jobsite across several hours that shows the scale of your operation, the work being performed, and the equipment and expertise behind it. Those assets are built to work across multiple marketing channels.

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• Paid Advertising Campaigns
  We use your content in targeted Facebook and Instagram campaigns designed around the services and markets you want to grow. The focus is on reaching the right customers and creating demand for higher-value work.

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• Lead Generation & Sales Support
  We connect paid campaigns to lead forms, landing pages, and CRM workflows so interest has somewhere to go. The objective is not simply more inquiries, but more opportunities that align with the type of work you actually want.

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• Retargeting & Campaign Optimization
  Decision making for larger purchases and commercial projects often takes time, so we help keep your company visible throughout the decision process. Performance data is used to refine audiences, creative, offers, and service positioning over time.